BIANCA ROMEROCreative event producer and curator Bianca Romero helps brands connect with their markets with fresh experiential programs
“She has a great mind for creativity and always looks for a better way to do things. She is always prepared to do her best and has the rock like ability to remain calm under pressure. She is the definition of a creative doer.”
Senior Partner – THE CHICAGO GROUP COLLECTIVE
Selected Experiential Marketing Programs
Bianca has worked as a project manager and event production manager with a team of creatives and producers to conceptualize and execute numerous branded entertainment marketing campaigns
Guinness Multi-city Platform
Create a multi-city platform that makes Guinness top of mind for second generation West Indian and West African consumers.
Guinness Live it Up program is a celebration of West Indian and West African cultures honoring this cultural legacy through targeted relevant art, music, food, and drink. These events highlights the rich heritage that these two diverse cultures have brought to the world. Bianca and her team activated, produced, curated and managed in New York City, Miami, Houston, Washington, D.C.
Leo Burnett Recruitment Program
Activate an influencer program to recruit talented young creatives to join Leo Burnett at internship level, through an art inspired approach.
Verluxe Dollhouse is the first installment of the blank canvas series. It’s a new approach to an art exhibition, a journey into a miniature world of sensory stimulation via a miniature dollhouse. Young creatives submit their art work to be exhibited inside the dollhouse experience. The submission and exhibition functioned as an undercover gathering of entries to Leo Burnett’s internship program.
Smirnoff’s “Master of The Mix”
Activate a grassroots influencer program at SXSW to promote Season 3 of the popular Master of The Mix DJ competition reality show on VH1.
Winter Music Conference
Activate parties and panels at WMC in miami to promote Season 3, Master of The Mix on VH1.
Top influencers shuttled SXSW attendants in a Master of The Mix branded vehicle offering free rides from event to event. While in the van, guests participated in a Smirnoff surprise music trivia pop up experience with prizes.
Winter Music Conference
Activated 10 events including DJ mixing and scratch competitions, music industry panels, and top DJ talent events to bring Master of The Mix presence to the Winter Music Conference in Miami.
Create synergy between Livestream Headquarters and the Bushwick, Brooklyn art community.
Produced and curated the quarterly art exhibition and showcase, Skillosophy, highlighting creatives who are multidisciplinary in both performance art and visual art at the Livestream Headquarters. The art exhibited at the office for three months until the next exhibition.
Each opening reception and concert featured a line-up of carefully curated talent of DJs, artists, designers, musicians, emcee’s, photographers, and beyond. Past talent includes: Pete Rock (DJ, producer), Laolu Senbanjo (visual artist, musician, lawyer), underdog the DJ (DJ, graphic designer), Malik Yoba, and many more who are breaking boundaries and are influencers in their craft. Each event was streamed-live to the Livestream platform.
Employee Experience Lead & Curator – Livestream
September 2015 – October 2016
Co-curate and produce quarterly art exhibition and concert to engage local Brooklyn creative community
Lead in planning & producing company milestone events
Curate all indoor murals inside the Livestream Headquarters
Creative Producer – TCG Collective
November 2014 – September 2015
Courvoisier five city bartender and chef competition program, Don Julio, EFFEN Vodka
Project Management of day-to-day campaign tasks, point of contact between clients, partner agencies, event directors, vendors, promoters, venues and internal agency teams (account team, events team, creative team)
Facilitate project work plans, status reports, project trackers, and timelines to drive deliverables from planning stages to completion.
Overseeing and work on all logistics including sourcing production and creative vendors, venues, staffing, sourcing talent, design materials and POS Assets, and maintaining vendor relationships for production and creative assets.
Assist in creating campaign look and feel to successfully impact target markets and meet brand objectives from a creative standpoint.
Graphic design support – design and produce assets that align with the creative direction of the program. Digital and print assets include POS, flyers, cards, posters, brochures, menus, invites, social media and web assets.
Design client-facing program decks including pitch decks, consumer journeys and wrap reports.
Creative support for video content team – lead in aligning production and creative teams with client brand objectives for videography and photography content deliverables.
Project Manager & Event Production Manager – GTM Inc
April 2012 – September 2015
Guinness Live it Up national campaign tour across six major cities, Smirnoff Master of the Mix Season 2 & 3
Managing the pre-production and production phases including managing timelines and deliverables with event team and creative team to ensure that creative and event elements align with the brand objectives and that they are completed on time and within budget.
Develop and design client-facing RFPs, Program decks and reports that outline the objectives and campaign event activations. This includes: production books, consumer journeys, wrap reports.
Work with influencers and social media agency in facilitating GTM’s INTERACTivist programs including creating social media plans and tracking social media metrics throughout the program execution.
University of New Hampshire – BA Communications – 2004 / 2008
Psychology and Marketing
Additional Skills / Experience
Co-Founder – Skillosophy
January 2016 – Present
Art Exhibition and Showcase
Sponsorship and partnership development
Co-Founder – Defiant Entertainment
January 2012 – Present
Support and showcase independent artists in NYC with innovative events, branding and marketing.
Event types include: album release parties, video release parties, campaign brand launch, parties, fundraisers, charity events, and art exhibits.
Brand development, design and concept development of promotional materials including step and repeats, digital and print flyers to ensure that a cohesive message is built across all platforms.
Circulate promotional and client related content using social media tools such as Facebook, Twitter, Instagram, YouTube, SoundCloud, Tumblr, and Blogs.