BIANCA ROMERO
Creative event producer and curator Bianca Romero helps brands connect with their markets with fresh experiential programs“She has a great mind for creativity and always looks for a better way to do things. She is always prepared to do her best and has the rock like ability to remain calm under pressure. She is the definition of a creative doer.”
Freddie Baez
Senior Partner – THE CHICAGO GROUP COLLECTIVE
My Work
Selected Experiential Marketing Programs
Bianca has worked as a project manager and event production manager with a team of creatives and producers to conceptualize and execute numerous branded entertainment marketing campaigns
Brands I worked for
Skills
Core strengths
Skill toolset
Experience
Employee Experience Lead & Curator – Livestream
September 2015 – October 2016
Co-curate and produce quarterly art exhibition and concert to engage local Brooklyn creative community
Lead in planning & producing company milestone events
Curate all indoor murals inside the Livestream Headquarters
Creative Producer – TCG Collective
November 2014 – September 2015
Clients:
Courvoisier five city bartender and chef competition program, Don Julio, EFFEN Vodka
Project Management of day-to-day campaign tasks, point of contact between clients, partner agencies, event directors, vendors, promoters, venues and internal agency teams (account team, events team, creative team)
Facilitate project work plans, status reports, project trackers, and timelines to drive deliverables from planning stages to completion.
Overseeing and work on all logistics including sourcing production and creative vendors, venues, staffing, sourcing talent, design materials and POS Assets, and maintaining vendor relationships for production and creative assets.
Assist in creating campaign look and feel to successfully impact target markets and meet brand objectives from a creative standpoint.
Graphic design support – design and produce assets that align with the creative direction of the program. Digital and print assets include POS, flyers, cards, posters, brochures, menus, invites, social media and web assets.
Design client-facing program decks including pitch decks, consumer journeys and wrap reports.
Creative support for video content team – lead in aligning production and creative teams with client brand objectives for videography and photography content deliverables.
Project Manager & Event Production Manager – GTM Inc
April 2012 – September 2015
Clients:
Guinness Live it Up national campaign tour across six major cities, Smirnoff Master of the Mix Season 2 & 3
Managing the pre-production and production phases including managing timelines and deliverables with event team and creative team to ensure that creative and event elements align with the brand objectives and that they are completed on time and within budget.
Develop and design client-facing RFPs, Program decks and reports that outline the objectives and campaign event activations. This includes: production books, consumer journeys, wrap reports.
Work with influencers and social media agency in facilitating GTM’s INTERACTivist programs including creating social media plans and tracking social media metrics throughout the program execution.
Education
University of New Hampshire – BA Communications – 2004 / 2008
Other studies
Psychology and Marketing
Additional Skills / Experience
Co-Founder – Skillosophy
January 2016 – Present
Art Exhibition and Showcase
Sponsorship and partnership development
Co-Founder – Defiant Entertainment
January 2012 – Present
Support and showcase independent artists in NYC with innovative events, branding and marketing.
Event types include: album release parties, video release parties, campaign brand launch, parties, fundraisers, charity events, and art exhibits.
Brand development, design and concept development of promotional materials including step and repeats, digital and print flyers to ensure that a cohesive message is built across all platforms.
Circulate promotional and client related content using social media tools such as Facebook, Twitter, Instagram, YouTube, SoundCloud, Tumblr, and Blogs.