BIANCA ROMEROCreative Event Producer and curator Bianca Romero helps brands connect with their markets with fresh experiential programs
“She has a great mind for creativity and always looks for a better way to do things. She is always prepared to do her best and has the rock like ability to remain calm under pressure. She is the definition of a creative doer.”
Senior Partner – THE CHICAGO GROUP COLLECTIVE
Selected Experiential Marketing Programs
Bianca has worked as an Event Production Manager, and Creative Producer at Experiential agencies with a team of creatives and producers to conceptualize and execute numerous branded entertainment marketing event campaigns
KELLOGG’S NATIONAL CEREAL DAY PARTY
Teamed up with the Kellogg’s HUB in NYC to ring in an out-of-the-box National Cereal Day experience. Featuring live performance by pop-star Hailee Steinfeld, cereal inspired large scale installations, a NYE-style countdown to midnight, cereal inspired hor-d’oeuvres and more.
GUINNESS LIVE IT UP TOUR
A multi-city program platform celebrating West Indian and West African cultures honoring this cultural legacy through targeted relevant art, music, food, and drink, leading up to Carnival/West Indian Day Parade in each market. These Caribbean Block Parties highlight the rich heritage that these two diverse cultures have brought to the world. Bianca and her team strategically ideated, activated, produced, curated and on-site managed each event in New York City, Miami, Houston, Washington, D.C.
COURVOISIER TOAST FOR THE TOWN
The five-city Chef & Mixtologist pairing competition. In Each city (New York City, DC, Los Angeles, Atlanta, and Chicago) Top Chefs and Mixologists were invited to team up and create the most innovative Courvoisier inspired courses. The competition was judged live by a panel of industry expert judges and selected guests.
Co-founded Skillosophy, a hybrid art & music event series focused on highlighting influential multidisciplinary creatives i.e.: DJ who is also a painter, a producer who is also a fashion designer, etc. Skillosophy featured talent such as Pete Rock, Ricky Powell, Laolu Senbanjo, Rich Medina, Rahzel, FinDac, Kwesi Abbensetts, Malik Yoba, Craig Mum’s Grant, DJ JS-1, MC Supernatural and many more
Produced in partnership with EFFEN Vodka
SMIRNOFF’S MASTER OF THE MIX
Experiential Marketing and promotions campaigns surrounding Season 2 & 3 of Smirnoff’s Master of the Mix DJ competition show on VH1.
Project Managed the branding for the TV show.
Activated a grassroots influencer event program with top DJs featured on the TV show at SXSW, and Winter Music Conference Miami
At Winter Music Conference the team activated 10 events including DJ mixing and scratch competitions, music industry panels, and top DJ talent including Just Blaze, Kid Capri, Rich Medina, Cut Chemist, and more at the events to bring Master of The Mix presence to the Winter Music Conference in Miami.
Activated multiple influencer DJ parties with hosts and contestants from the Show such as Kid Capri, Mia Moretti, Just Blaze, and more.
Top DJs shuttled SXSW attendants from party to party in a Master of The Mix branded vehicle.
LEO BURNETT VERLUXE DOLLHOUSE
An incognito influencer program to recruit talented young creatives to join Leo Burnett at internship level, through an art inspired approach.Verluxe Dollhouse is a new approach to an art exhibition, a journey into a miniature world of sensory stimulation via a life-sized dollhouse. Young creatives submit their art work via a contest to be exhibited inside the dollhouse experience. The submission and exhibition functioned as an undercover email list of portfolio entries into Leo Burnett’s newest internship program.
ILLINOIS LOTTERY DRAW PLAY WIN
Conceptualized and activated a Lottery Winning game throughout 5 festivals in Chicago Illinois where festival attendees win different “winning” experiences from backstage passes, to access to the Lottery Lounge, free concessions, and more.
Creative event production and project management with strategic experiential marketing focus.
Event planning, art curation, creative art direction and production including managing the process to ensure campaigns stay on-brand and deliverables are completed on time.
Creative ideation, design, brand identity, and execution
Event management and execution.
- Agency Experience:
- Event Production
- Project Management
- Creative Production, Ideation, Design, Execution, Event creative design working with fabricators, printers, contractors.
- Strategic brand identity
- Strategic experiential marketing and creative production
- Proficient in social media & guest communications: Facebook, Instagram, Tumblr, SplashThat (RSVP and Guest Management tool), Mailchimp, Twitter. blog and web management: Word Press and Wix.
- Media planning (Print/Radio/OOH) experience.
- Graphic design (working knowledge of Adobe Creative Suite – Photoshop, Illustrator, InDesign) Microsoft Office and PowerPoint.
- Experience with RFPs, Pitch Decks, Consumer Journeys, Proposals, Production Books, etc.
- Artistic Skills: Painting, Drawing, Design
Employee Experience Lead & Curator – Livestream
September 2015 – October 2016
Lead in managing company culture and employee experience at Livestream’s HQ and venue space in Brooklyn, NY.
Co-curate and produce quarterly art exhibition and concert to engage local Brooklyn creative community
Lead in planning & producing company milestone events
Curate all indoor murals inside the Livestream Headquarters
– TCG Collective
November 2014 – September 2015
Courvoisier five city mixologist & chef competition program, Don Julio, EFFEN Vodka, Kellogg’s
Conceptualizing and managing experiential marketing programs from ideation phase to completion.
Project Management of day-to-day campaign tasks, point of contact between clients, partner agencies, event directors, vendors, promoters, venues and internal agency teams (account team, events team, creative team)
Facilitate project work plans, status reports, project trackers, and timelines to drive deliverables from planning stages to completion.
Overseeing and work on all logistics including sourcing production and creative vendors, venues, staffing, sourcing talent, design materials and POS Assets, and maintaining vendor relationships for production and creative assets.
Deliver comprehensive Post Reporting and Key Learnings.
Assist in creating campaign look and feel to successfully impact target markets and meet brand objectives from a creative standpoint.
Graphic design support – design and produce assets that align with the creative direction of the program. Digital and print assets include POS, flyers, cards, posters, brochures, menus, invites, social media and web assets.
Design client-facing program decks including pitch decks, consumer journeys and wrap reports.
Creative support for video content team – lead in aligning production and creative teams with client brand objectives for videography and photography content deliverables.
Project Manager &
Event Production Manager
– GTM Inc
April 2012 – September 2015
Guinness Live it Up national campaign tour across six major cities, Smirnoff Master of the Mix Season 2 & 3
Work closely with Creative team and Event team to ideate uniquely creative experiential concepts and execute production.
Manage the pre-production and production phases including managing timelines and deliverables with event team and creative team to ensure that creative and event elements align with the brand objectives and that they are completed on time and within budget.
Develop and design client-facing RFPs, Program decks and reports that outline the objectives and campaign event activations. This includes: production books, consumer journeys, wrap reports.
Overseeing and work on all logistics including sourcing venues, production and creative vendors (fabricators, designers, printers, builds, art directors, etc), staffing, sourcing and booking talent, design materials and POS Assets, and maintaining vendor relationships for production and creative assets.
Work with influencers and social media agency in facilitating GTM’s INTERACTivist programs including creating social media plans and tracking social media metrics throughout the program execution.
University of New Hampshire – BA Mass Communications – 2004 / 2008
Psychology and Marketing
Additional Skills / Experience
Co-Founder – Skillosophy
January 2016 – Present
Art Exhibition and Showcase
Art exhibition curation and production
Sponsorship and partnership development
Co-Founder – Defiant Entertainment
January 2012 – Present
Support and showcase independent artists in NYC with innovative events, branding and marketing.
Create strategic marketing plans customized for artists’ individual needs including media placements, social media, concept development, branding, event planning and promotion.
Event types include: album release parties, video release parties, campaign brand launch, parties, fundraisers, charity events, and art exhibits.
Brand development, design and concept development of promotional materials including step and repeats, digital and print flyers to ensure that a cohesive message is built across all platforms.
Circulate promotional and client related content using social media tools such as Facebook, Twitter, Instagram, YouTube, SoundCloud, Tumblr, and Blogs.
Mixed Media Artist. Muralist.
Portfolio available upon request.
Marketing Collateral Design
Design marketing materials and client-facing decks including RFPs and Program decks (working knowledge of Adobe Creative Suite – Photoshop, Illustrator, InDesign.)